Filos | Brand Identity

Our brand identity project for Filos Souvlaki Food Truck is a celebration of Greek tradition and modern flair, serving up authentic souvlaki made with fresh premium ingredients sourced directly from Greek village farms. At the heart of our brand is a creative logo that captures the essence of our culinary journey—a big chunk of gyro spinning around a pillar representing the iconic Acropolis monument. This unique depiction metaphorically presents the Acropolis as the skewer, symbolizing the authenticity and heritage behind our delicious souvlaki.

Filos Souvlaki Food Truck embodies a personality that is cool, funky, and full of character. We're not just about serving delicious food; we're about creating a memorable experience that delights the senses and leaves a lasting impression.

Our brand values are deeply rooted in freshness, healthiness, and the importance of hand-sourcing ingredients directly from Greece. Every bite of our souvlaki tells a story of tradition, quality, and passion for Greek cuisine.